about

Ghada Othman Alrumayan, group chief marketing and communications officer at ROSHN


How do ROSHN’s mixed-use communities align with Saudi Vision 2030?

ROSHN is committed to developing sustainable, innovative, and integrated projects that support key initiatives within Vision 2030, including the housing, quality-of-life, and PIF programs. Our large-scale developments across the Kingdom accommodate thousands, creating high-quality, human-centered spaces where people can live, work, and connect. By integrating energy-efficient designs and green spaces, ROSHN aligns with Vision 2030’s environmental objectives, fostering vibrant, sustainable communities and enhancing quality of life.
In addition to elevating living standards, ROSHN’s projects generate quality jobs, stimulate economic diversification, and create a lasting impact on the Kingdom’s economy. This positions ROSHN as a leader in urban development, increasing GDP contributions, attracting investment, and driving sustainable progress in support of Vision 2030.

How do ROSHN’s projects reflect the group’s evolving role in the Saudi real estate market?

ROSHN’s projects contribute to the Saudi real estate market by setting a benchmark for integrated, sustainable urban developments. Driven by extensive market research and a data-driven approach, our projects are designed to address diverse market needs through a blend of residential, commercial, and lifestyle offerings. These developments incorporate essential amenities, green spaces, and innovative infrastructure. This way, ROSHN enhances quality of life while supporting the Kingdom’s urban growth, positioning itself as a key player in shaping the future of real estate in Saudi Arabia.

What was the rationale behind the recent rebranding and how does the new identity reflect ROSHN’s core values?

ROSHN has embarked on a journey to push beyond the standards within the ever-evolving multi-asset class real estate sector throughout the Kingdom, and the journey has continued with both our geographic expansion across Saudi Arabia and business portfolio segmentation including education, retail, healthcare, hospitality, sports and more, showcased through projects such as Roshn Front and the recently announced iconic sports stadiums.
The core of our brand transformation program focuses on the commitment to enhancing quality of life, embracing and creatively driving innovation, and building a sustainable future where the way people live, work, play, stay, learn and care creates and promotes purpose through connecting with people, place and planet in a meaningful manner and within the culture of our people and organization.

Can you provide insights into the specific projects that ROSHN showcased at Cityscape, and how will these projects contribute to the company’s vision of creating vibrant and sustainable destinations?

This is our second year sponsoring Cityscape Global as a founding partner, and we are committed to meaningful participation. At Cityscape, we are not just showcasing our integrated communities and unique destinations. We aim to provide an engaging experience that embodies ROSHN’s vision for creating vibrant, innovative and sustainable destination.

Viewed By: