The Most TrustedContent Aggregator in Saudi Arabia Typically, a search engine is the first place we look up to search locations of interest, find out about events in town or learn about the culture, sports, or rich history of a country. But with endless heaps of content scattered all over the web, finding the desired piece of information may seem like finding a needle in a haystack. And, this is precisely where the Wafy app comes into the picture. The platform offers online audiences quality Saudi-focused content that includes culture and tourism articles referenced from respected sources as well as comprehensive coverage of all entertainment and sporting festivals and events. It takes users on a journey where they can read articles about Saudi Arabia, book tickets to go to their favorite events, and search for locations of interest across categorized lists. Wafy’s role as an aggregator positions the platform as a solid alternative to downloading tens of other apps. Wafy’s trusted archive of articles, lists, events, experiences, and places comprises thousands of stories covering a variety of topics like culture, heritage, tourist destinations and trips around Saudi regions. It also provides users with a list of suggested cafes, restaurants, retail centers, parks, cultural locations, historical sites, or seasonal activities in various Saudi cities. What further makes Wafy stand out from the rest is its content philosophy that revolves around 5 key pillars— Educate, Remind, Transact, Share/rate, and review and Re-attract. The writers and reporters at Wafy curate articles on trending topics every day and all the ticketing events and experiences on the platform are based on interest. The company strives to maximize its reach through user-generated content and user reviews and increase user advocacy by delivering a rich and personalized journey. Going Global To Serve Users All around the Globe Abbas founded Wafy with a vision to create an interactive guide for people to engage with culture, sports, and entertainment in the kingdom. But given the increasing popularity and use of apps, it didn’t take long for Wafy to come under the global spotlight. Since then, it has become the preferred platform of discovery and connection for the nation. In fact, Wafy reached 1.2 million users in 2021 with a 4.5 out of 5-star rating on the Apple and Google Play stores. But not resting on its laurels, it is ambitiously stretching its presence around the world to serve more users across the globe. With only English and Arabic as its main languages, Wafy was able to generate 1.5 million views monthly. But now by adding content in seven more languages, With new languages added to Wafy, the platform will be able to reach 63 percent of the global population.

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